Why NiMo?

Why was NiMo created? What is it?

NiMo is the new proposal in the world of clothing.

The brand was born in contrast to fast fashion, grotesque prints, and low-quality materials.

NiMo stands for refinement, minimalism, durability, and character. That’s why we've chosen 100% plant-based cotton t-shirts with a substantial weight (200 g/m²), enhanced with embroidery that is just as unalterable as the shirt itself. To rediscover the beauty of simplicity.

An embroidery is forever.

A t-shirt with harmonious lines and carefully crafted embroidery speaks of style, attention to detail, and distinction.

NiMo creates garments that are simple yet unique, comfortable yet full of character. It’s not just about dressing: it’s about expressing yourself. Pieces that can be worn anytime, anywhere, refined without being flashy. A design that embraces casual, elegant, and sporty styles.

Humans live by symbols.

Every day, we surround ourselves with objects that speak of us, our history and our values. A symbol is never just a design: it is a bridge between our inner world and the external one, a way to communicate who we are without words.

Each embroidery is designed to be a unique message, something that represents the wearer and accompanies them everywhere, making a statement without shouting.

Why will you wear NiMo?

Because you identify with its mission and values or simply because you love the embroidery, and it catches the eye of those around you.